image (4)

On March 2nd, Mahindra unveils ROXOR- A Rugged, dynamic off-highway vehicle that will formally introduce The North American Markets to the tradition of toughness, purpose and performance Mahindra automotive has forged over their 70-year old history. Inspired by Mahindra's decades of manufacturing unyielding, military-grade vehicles, ROXOR is poised to establish an entirely new category in the SidexSide segment. Roxor was spearheaded by Mahindra Automotive North America in Auburn Hills, MI, and will be assembled in the first automotive OEM manufacturing facility to open in SE Michigan in 25 years.

image (5)

image (6)