May 28, 2002
Tokyo, Japan - Genichi Kawakami, a former president of Yamaha Corporation, has died. He was 90 years old. Kawakami built his father's company into a major manufacturer of musical instruments, electronic goods and motorcycles, which led to his nickname, the "emperor."
Kawakami joined Nippon Gakki Comapny, the predecessor of Yamaha Corporation, in 1937. He succeeded his father as Yamaha's president in 1950.
According to a report by the Associated Press, Kawakami expanded Yamaha's operations to become the world's largest piano maker. In 1955, Kawakami set up Yamaha Motor Company, now a major motorcycle manufacturer.
Kawakami retired in 1976 and a year later became chairman. He resumed the presidency again from 1980-1983 after the previous president was fired for the company's poor performance. Kawakami remained a top adviser to the company since 1992.
Kawakami contributed to the start the Yamaha Music School in Japan in 1954. The school, known for its classical music instruction to beginners and virtuosos, now has 7,500 branches in 40 countries.
Kawakami is survived by his wife, a son and daughter.
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